In 1982 hairstyles were big, the first CD player was sold in Japan, and KSBJ went on the air. When we started the station, we adopted our Fundraising model from other existing Christian stations at that time. Fundraising was traditionally 3-5 days long and considered a“once a year” event.

But, times have changed . . . and so has Fundraising! Today, fundraising is not a 5-day event, but a 12-month opportunity to share with your listeners the stories that have resulted from the past year and cast a vision for what their partnership with you through their financial gifts can accomplish in the coming year.

So, how do you do this? How do you make an on-air experience that is professional, entertaining, and transformational so that your listeners are engaged even if they don’t give to your station?

Throughout this module, we will help you think differently about fundraising and give you new tools to reach your goals. We will talk about: 

• Learning to identify different types of donors and how to talk to them effectively 
• Creating Compelling Content
• How to Plan Effectively with a Detailed Countdown Calendar
• Goalsetting