Making the Phone Lines Ring

Your on-air fundraiser is fast approaching and that most certainly brings up a bit of anxiety and concern about what to say. Consciously or not, we feel this responsibility to say the right things to make the phones ring. If only there were a few magic words to make that happen.

As with any other time of the year and any other break you do, you want to plan and prepare and think about how you talk to your listener. Certainly, there are things we can say that will pique a listener’s interest or bring out an emotion, but are we in control of what a person does? Of course not. So, I invite you to take a deep breath and let God be in control.

Creating compelling content while raising funds can be challenging, but there are some things you can do to keep your audience engaged. One thing is to remember to bring your unique point-of-view. You can find more on that plus other tips in our course Fundraising | The Secrets to Reaching Your Goals.

— Larry Castro, KSBJ Mentoring Team